The Trend Hunter Mobile site is ultra fast and designed to be especially light for your Blackberry or mobile phone. With the new mobile site, you can spend less time downloading webpages, and more time staying on the cutting edge of hot new trends.
Implications - Audiences are constantly on the go while using their mobile devices. By developing a mobile-friendly version of a webpage, a company proves that they are willing to stay on top of technology and adapt to changes within the category. The mobile-friendly version also allows audiences to easily view the site and access information easier.