In the recent article, “Cool kids click into trend spotting”. Trend Hunter was cited in The Sunday Times, providing the definitions for Trend Spotting and Cool Hunting.

From The Times:

Trendspotting, according to, is the “science of identifying emerging shifts in our social behaviour and aspirations”. The more specialised art of cool hunting is “the search for what's not popular — yet”. 

Implications - Trend Hunter is growing daily and will continue the search for the most innovative and amazing trends of the world. Being cited in The Sunday Times is a great achievement that Trend Hunter is definitely proud of. Hopefully there will be many more citations provided by Trend Hunter in the near future!