The Guardian interviewed Jeremy Gutsche, founder of Trend Hunter, in a piece published this week on future trends.
Here’s an excerpt from James Harkin’s piece, The shape of things to come:
"Jeremy Gutsche, a Toronto-based trend-spotter who runs the website Trendhunter.com, is a good example of a new breed of trend-spotter who collects insights by cultivating an online community of trend-watchers around the world. In keeping with the egalitarian ethos of the web, Gutsche argues that one of the key financial trends of 2008 will be the growth of person-to-person lending exchanges in which borrowers and lenders come together directly on the web and cut out the banks. Some of these lending operations use an eBay-like auction in which the lender who is willing to provide the lowest interest rate gets the borrower’s loan; others are for people who already know one another but who want someone to help formalise the loan arrangement. A good example of the latter is CircleLending, an American firm in which Richard Branson’s Virgin USA recently acquired a majority stake. Much the same model of ‘peer-to-peer’ lending is slowly working its way into the charitable sector. Outfits such as Kiva.org, for example, put potential ‘social investors’ together with small businesses in the developing world, who promise to send back regular email updates on how the business is doing."
Check out some more Trend Hunter coverage in traditional media:
Stats for The Guardian: Trend Hunter and Jeremy Gutsche Featured
Trending: Older & Warm
Research: 5,618 clicks in 437 w
Interest: 4 minutes
Concept: The Guardian: Trend Hunter And Jeremy Gutsche Featured
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 40 dynamic outdoor billboards, vegan-friendly dessert bars, and molotov cocktail packaging.
The Guardian: Trend Hunter and Jeremy Gutsche Featured
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