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The Associated Press featured Jeremy Gutsche, founder of TrendHunter.com, for his opinion on Sarah Palin fever. The article, which was picked up by dozens of newspapers, included insights about why the world has become so obsessed with the Vice Presidential candidate.

Below are some quotes from the article:

You betcha: Sarah Palin mania means comparisons for women everywhere

By Laura E. Davis, THE ASSOCIATED PRESS

“People are pretending to be Sarah Palin and spotting her in places that she’s not,” said Jeremy Gutsche, who tracks trends for the online magazine TrendHunter.com. “The world has, as we put it, Sarah Palin fever.”

No other politician compares to Palin when it comes to Internet popularity, Gutsche noted. Palin even beat out Britney Spears on the number of Google searches the day after the MTV Video Music Awards, according to Google’s Hot Trends.

Gutsche thinks the fascination stems from her relatability and the fact that she doesn’t look like a typical politician - so she might look like your neighbour, instead.