Missoni Campaign

By: Bianca Bartz - Published: May 20, 2008 • References: fabsugar
Most of us know by now that going green is chic, but in case you missed the message, Missoni is offering a fabulous visual to help drive home that tree hugging is isn't for hippies anymore.

The Italian brand's Spring/Summer 2008 print campaign features the raven-haired, sapphire-eyed Bianca Balti. Stretched out in dark outdoor scenes, her vibrant eyes along with the striking shades of the Missoni gowns she's dressed in, flood the images with life. Showing the gnarled branches love, Balti demonstrates that entwining oneself with nature can be beautiful indeed.

So what are you waiting for? Get off the computer and show those trees some love! Stats for Tree Hugger Chic Trending: Older & Chilly
Research: 5,070 clicks in 414 w
Interest: 4 minutes
Concept: Tree Hugger Chic
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: urban surf parks, frothy apple ales, and smartphone-inspired dictation devices.