The Kendra Scott Airstream Shop Brings Customizable Jewelry to Consumers

By: Katherine Pendrill - Nov 15, 2016
References: livinglereve & sfgate
Earlier this year, the Austin-based jewelry brand Kendra Scott decked out an airstream trailer to create a travelling beauty shop. Not only did the glamorous trailer bring the brand's contemporary pieces directly to consumers, but it also created a fun new environment for jewelry shopping.

The Kendra Scott mobile jewelry shop was housed inside an airstream trailer that was outfitted to look like a cozy boutique. Instead of bulky glass cases and harsh lighting, the trailer featured the kinds of shelves and dressers that one would find in a chic bedroom. By putting the necklaces, earrings and bracelets out in the open, the trailer created a more intimate and personal shopping environment. The travelling jewelry shop also included hands-on activities such as a photo-booth and a spinning prize wheel to make the process of shopping for jewelry a more fun and interactive experience.