Travelers Insurance Campaign Promises to Keep You Safe & Sound

By: Tiana Reid - Published: Jun 27, 2010 • References: travelers & adweek.blogs
This Travelers insurance commercial, set on a beautiful safari filled with lions and zebras, has all the animals of the wild happily playing together.

The Travelers insurance commercial tries to make tourists feel a little more safe on their next exotic trip. You might never see a monkey floating on a crocodile on your next trip to Africa, like in the ad, but you'll be able to let go and live a little -- stress-free. Stats for Predator-Free Safaris Trending: Older & Average
Research: 2,871 clicks in 308 w
Interest: > 3 minutes
Concept: Travelers Insurance
Related: 111 examples / 85 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: bestial juice ads, fear-invoking commercials, and elephant-carrying trucks.