Ayman Helweh
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These ads for the Travel Book Shop show the importance of reading about the culture of the country you are visiting—otherwise, you might end up in a funky situation. The copy “Too late for the Travel Book Shop,” is used with illustrations that show unfortunate tourism scenarios. One ad shows a guy wearing an “I Love NY” t-shirt next to a guy from the Taliban, another shows a guy unknowingly eating cat eyes in an Asian country, while a third shows a guy peeing on a religious Indian symbol (with an arrow coming at him). The ads are pretty funny and they showcase the importance of getting a book about the place you are planning to visit.  Advertising Agency: Wirz/BBDO Switzerland
Creative Director: Matthias Freuler, Art Director: Iwan Von Rickenbach, Copywriter: Tom Zürcher, Illustrator: Iwan Von Rickenbach, Strategic Planner: Gordon Nemitz, Published: April - September 2009.
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