A trash bag ad is one thing you’ve probably never even considered getting excited about, but somehow Glad’s #TrashCrashers campaign is quite entertaining.
The campaign is all about changing the popular mindset that cleaning is a chore. Glad is doing this by hosting events and having them crashed by its 'Trash Crashers,' which introduces the concept that a clean-up can be fun, as demonstrated with fire breathers, cheerleaders and acrobatics. The event videos will be periodically released until June and will include a fashion swap, a barbecue and crafts.
As well as these interesting events, Glad smartly partnering up with influential people online to generate even more buzz about its trash bags. At the very least, people will want to check out the videos, because Glad is exchanging views and social shares for coupons.
Stats for Fun Clean-Up Campaigns
Trending: Older & Warm
Research: 665 clicks in 115 w
Interest: > 3 minutes
Concept: Trash Bag Ad
Related: 75 examples / 58 photos
Segment: Females, 18-35
Comparison Set: 28 similar articles, including: candy bar clutch purses, plastic princess photoshoots, and layered sack receptacles.
Fun Clean-Up Campaigns
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