The Red Cross 'Transparent Billboard' Bears Destruction

By: Amelia Roblin - Published: Sep 17, 2010 • References: bukisa &
Driving through San Francisco, the Red Cross truck and 'Transparent Billboard' are wreaking havoc. The campaign is shocking and, consequently, extremely effective at bringing home awareness of global disasters.

Earthquakes specifically are being showcased by the 'Transparent Billboard,' through realistic-looking scenes of how a Californian city would look if it were struck as hard as Haiti or Chile. I'd expect this close-to-home campaign to muster up some more donations for the wounded and homeless worldwide. Stats for Optical Illusion Advertising Trending: Older & Buzzing
Research: 20,209 clicks in 296 w
Interest: 4 minutes
Concept: Transparent Billboard
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: 10 huge hurricanes, oil spill visualizations, and 24 natural disaster creations.