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Driving through San Francisco, the Red Cross truck and 'Transparent Billboard' are wreaking havoc. The campaign is shocking and, consequently, extremely effective at bringing home awareness of global disasters.

Earthquakes specifically are being showcased by the 'Transparent Billboard,' through realistic-looking scenes of how a Californian city would look if it were struck as hard as Haiti or Chile. I'd expect this close-to-home campaign to muster up some more donations for the wounded and homeless worldwide.