The Travel Better London Campaign Promotes Subway Etiquette

By: Akihiko Tse - Published: Oct 7, 2013 • References: travelbetterlondon.tumblr & designtaxi
With over 1.1 billion people making the trip last year in London's underground subway system, a new etiquette guide written in the form of poems is encouraging better transit behavior.

On a Tumblr account called Travel Better London, created by Transport For London, poems written by London poets are showcased to encourage better subway etiquette. The pop-up performances will be showcased at nine major Tube stations. One poem, for example, says, "We really don't mean to chide/But try to move along inside/so fellow travelers [sic] won't have to face/an invasion of their personal space."

The "poetiquette" initiative was meant to coincide with National Poetry Day in England, and will run until October 4, 2013. The winning poem, including submissions by the public, will be made into a poster and featured at various stations in the sprawling Tube system. Stats for Transit Behavior-Improving Poetry Trending: Older & Mild
Research: 977 clicks in 134 w
Interest: 0.7 minutes
Concept: Transit Behavior
Related: 100 examples / 77 photos
Segment: Neutral, 18-55
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