The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian

By: Hayley McGlone - Aug 9, 2016
References: thedrum & adweek
Nike's latest addition to its 'Unlimited' campaign is the 'Unlimited Courage' ad that features Chris Mosier, the first transgender Olympian.

Chris Mosier is the first transgender Olympian to be part of Team USA at the Olympic Games. The ad featuring Mosier was given the title Unlimited Courage because of his "unlimited determination and spirit to become the first openly trans athlete to earn a spot on a US men's national team."

The ad features a narrator asking Chris a series of questions about the challenges he faced in becoming the first transgender Olympian for the US team. The overall theme of the ad is that Chris Mosier didn't know if he'd be able to be competitive or be accepted, but that he didn't give up anyway.