H & M sister brand & Other Stories makes a bold statement with its latest campaign, a fashion ad that endorses honest beauty ideals. Showing a heightened awareness of gender inclusion, that company aims to make its consumers think before they purchase a product.
In addition to offering gender-neutral fall fashions, & Other Stories proves that individuality and self-expression should be encouraged rather than suppressed and invites other fast fashion labels to be more inclusive of all genders.
Following in the footsteps of heritage retailer Selfridges -- a brand that opened multiple levels of gender-neutral shopping space -- & Other Stories encourages its younger demographic to practice acceptance while celebrating the unique beauty of transgender individuals.
Transgender Fashion Marketing
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