'Transform Your Patch' from PepsiCo UK & Britvic Helps Communities
Katherinev123 — January 25, 2012 — Eco
References: transformyourpatch & popsop
'Transform Your Patch' is a new campaign by PepsiCo UK and Britvic to regenerate outdoor spaces to enrich communities with more parks, football pitches (soccer fields), picnic areas and other sports facilities, which will encourage people to both socialize and get more exercise.
Created in partnership with Groundwork, a UK-based regeneration charity, the Transform Your Patch campaign aims to restore 165 outdoor spaces across the United Kingdom, starting in February. According to PepsiCo UK's Marketing Director Amanda Thomson, the Transform Your Patch campaign "will create more opportunities for people to get outside and enjoy themselves, be it to meet friends for a picnic or kick a football around."
Visit the campaign's dedicated site to receive updates regarding the different regeneration projects. UK consumers can also purchase specific Pepsi products to contribute to the cause.
Created in partnership with Groundwork, a UK-based regeneration charity, the Transform Your Patch campaign aims to restore 165 outdoor spaces across the United Kingdom, starting in February. According to PepsiCo UK's Marketing Director Amanda Thomson, the Transform Your Patch campaign "will create more opportunities for people to get outside and enjoy themselves, be it to meet friends for a picnic or kick a football around."
Visit the campaign's dedicated site to receive updates regarding the different regeneration projects. UK consumers can also purchase specific Pepsi products to contribute to the cause.
Trend Themes
1. Outdoor Regeneration - Disruptive innovation opportunity: Develop sustainable outdoor regeneration solutions that improve community well-being and promote social interaction.
2. Community Enrichment - Disruptive innovation opportunity: Create innovative initiatives that enhance community spaces and foster healthy lifestyles.
3. Partnerships for Social Impact - Disruptive innovation opportunity: Collaborate with non-profit organizations to create impactful campaigns and maximize social benefits.
Industry Implications
1. Regeneration Charities - Disruptive innovation opportunity: Explore new methods to attract funding and implementation partners for community revitalization projects.
2. Food and Beverage - Disruptive innovation opportunity: Develop sustainable products and packaging that support outdoor regeneration initiatives.
3. Sports and Recreation - Disruptive innovation opportunity: Create innovative sports and recreation offerings that encourage community engagement and exercise.
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