'Transform Your Patch' from PepsiCo UK & Britvic Helps Communities

By: Katherine Vong - Published: Jan 25, 2012 • References: transformyourpatch & popsop
'Transform Your Patch' is a new campaign by PepsiCo UK and Britvic to regenerate outdoor spaces to enrich communities with more parks, football pitches (soccer fields), picnic areas and other sports facilities, which will encourage people to both socialize and get more exercise.

Created in partnership with Groundwork, a UK-based regeneration charity, the Transform Your Patch campaign aims to restore 165 outdoor spaces across the United Kingdom, starting in February. According to PepsiCo UK's Marketing Director Amanda Thomson, the Transform Your Patch campaign "will create more opportunities for people to get outside and enjoy themselves, be it to meet friends for a picnic or kick a football around."

Visit the campaign's dedicated site to receive updates regarding the different regeneration projects. UK consumers can also purchase specific Pepsi products to contribute to the cause. Stats for Outdoor Regeneration Campaigns Trending: Older & Mild
Research: 1,655 clicks in 226 w
Interest: > 3 minutes
Concept: Transform Your Patch
Related: 82 examples / 63 photos
Segment: Neutral, 18-55
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