Reformation's New Holiday Ads Star Trans Model Andreja Pejic

By: Katherine Pendrill - Nov 3, 2016
References: thereformation & refinery29
The eco-conscious clothing brand Reformation recently debuted its sultry new holiday lookbook featuring trans model Andreja Pejic in a variety of holiday-ready looks. Donning everything from metallic minidresses to shoulder-bearing jumpsuits, the model flawlessly breaks down preconceived notions of what a top model should look like.

Pejic was chosen for the holiday campaign to not only show off Reformation's beautiful new holiday pieces, but also to demonstrate the brand's commitment to being inclusive of different body types and gender identities. As the brand's founder Yael Aflalo explains, "We are always trying to push the boundaries of what's 'standard' and break fashion stigmas." Although it is the first time the brand has cast a trans model to show off its stylish eco-forward pieces, the campaign is just as effortlessly glamorous and feminine as previous Reformation campaigns.