The Tramontina Knife campaign shows that these products are so razor sharp, the produce it cuts can become as thin as a pencil, perhaps even thinner. The precision and quality of the cut may be exaggerated in the images of the print ads, but the message is still loud and clear. People won't have to curse their dull knives again if they purchase this brand.
Conceived and executed by Inbrax, an ad agency based in Santiago, Chile, the Tramontina Knife campaign was art directed by Cristián Chávez and Manuel Saballa with creative direction by Fernando Cuevas and Pancho González. The boasting imagery was retouched by Roberto Muñoz alongside Chávez. All things said and done, the Tramontina Knife campaign follows a minimalist concept to cut to the chase.
Pencil-Thin Produce Ads
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