Reebok's #TrainerTribute Campaign Thanks Dedicated Trainers

By: Jana Pijak - Jun 16, 2016
References: reebok & businesswire
Sticking to fitness goals can be a difficult feat for many who lack the support of friends, family members and a dedicated trainer -- something Reebok addresses with its inspiring #TrainerTribute campaign.

The athletic brand invites health-conscious consumers to give thanks to dedicated trainers whose optimism and support have encouraged many to achieve their goals and make lasting lifestyle changes. While many may associate fitness with weight loss and aesthetic goals, Reebok's #TrainerTribute campaign goes one step further to equate physical activity with health and longevity, comparing trainers in a gym to doctors who are helping their patients live longer.

Featuring candid images of fitness professionals, each of this campaign's print ads is matched with an inspiring quote, suggesting that trainers see past our limits, even if we ourselves don't.