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Congestion-Fighting Traffic Apps

The VicRoads App Alerts Drivers to Road and Traffic Conditions

— October 18, 2016 — Tech
VicRoads, better known as the Roads Corporation of Victoria, has launched a brand new smart traffic app that is designed to make it easier than ever for drivers and commuters to enjoy the benefits of reduced congestion by making use of plentiful information and data.

The app, developed as part of a collaboration with mobile service company Intelematics, makes use of high-tech signalling technologies to inform drivers about road conditions. However, the most impressive part of this app is the manner in which it integrates adaptive cruise control driving. Specifically, the app helps drivers figure out the speed at which they need to travel if they want to breeze through consecutive green lights. In doing so, the app helps users enjoy a more smooth journey, hopefully helping to reduce rash driving and road rage.
Trend Themes
1. Smart Traffic Apps - The adoption of smart traffic apps provides opportunities for disruptive innovation in improving traffic management and reducing congestion.
2. Data-driven Road Condition Notifications - The use of data-driven road condition notifications in traffic apps presents opportunities for disruptive innovation in providing real-time updates to drivers and optimizing their routes.
3. Integration of Adaptive Cruise Control - The integration of adaptive cruise control in traffic apps offers opportunities for disruptive innovation in enhancing drivers' experience by optimizing their speed to minimize congestion and improve traffic flow.
Industry Implications
1. Transportation - The transportation industry can leverage smart traffic apps to improve traffic management, enhance efficiency, and reduce congestion.
2. Smart Technology - The smart technology industry can capitalize on data-driven road condition notifications to develop innovative solutions that optimize traffic navigation and provide real-time updates to drivers.
3. Automotive - The automotive industry can explore opportunities in integrating adaptive cruise control in vehicles, offering a seamless driving experience and contributing to the reduction of traffic congestion.
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