Rockstar

F. MÉNARD's Traditional Brand Identify is Chic and Nostalgic

By: Farida Helmy - Published: Apr 1, 2014 • References: lg2boutique and thedsgnblog
Giving the pork trade a chic and hipster looking vibe, this updated traditional brand identify for F. MÉNARD gives the family business a new lease on life.

The 50-year-old F. MÉNARD family business is in the pork production trade. Wanting an identity that both drew from the tradition of F. MÉNARD's long history and wanting a modern makeover, the business got creative agency lg2boutique to spice up their traditional brand identify. The agency did an awesome job.

The new branding is subtle, sophisticated, nostalgic and contemporary.

"The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority," says the design team at lg2boutique.