DirecTV for your Car

By: Jeremy Gutsche - Published:   Updated: May 4 2011 • References: kvh & techeblog
Enjoy up to 185 DirecTV channels in the comfort of your car with TracVision. Basically, it's a mobile dish that fits on the roof of your car, giving you access to DirecTV's Total Choice Mobile package. The mobile package is specifically designed for automobiles and it comes bundled with XM satellite radio. The price: $2995.

Implications - The days where long car rides were composed of coloring books and mixed tapes are long over. Technology has taken the world by storm and many people say that they could not live without it. Companies that are in the business of technology don't have to worry about it ever becoming a thing of the past because it will only grow stronger.

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Traction: 4,300 clicks in 425 w
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Concept: TracVision
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Segment: Males, 18-35
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