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These Toyphabet sculptures take my two loves -- toys and letters -- and combine them together to form my third love, art. I mean, who wouldn't love a collection of letters formed out of interesting trinkets made from scrap pieces and loose ends of former children's playthings?

Toyphabet is the work of Viktor Koen, an award-winning and critically acclaimed artist. He's a man of many talents as he's perfectly capable of illustrating incredible surrealistic images in addition to crafting his insanely appealing sculpture work.

Implications - Consumers are fascinated by whimsical art creations because they serve as visual distractions from people's everyday lives. Consumers appreciate this because they use the diversion as a coping mechanism for everyday stresses. Corporations may consider the use of whimsical imagery in their media campaigns since its popularity with consumers is always high.