Toyphabet Upcycles Old Trinkets into Fascinating Works of Art

By: Jason Soy - Published: Aug 29, 2011 • References: viktorkoen & bldgwlf
These Toyphabet sculptures take my two loves -- toys and letters -- and combine them together to form my third love, art. I mean, who wouldn't love a collection of letters formed out of interesting trinkets made from scrap pieces and loose ends of former children's playthings?

Toyphabet is the work of Viktor Koen, an award-winning and critically acclaimed artist. He's a man of many talents as he's perfectly capable of illustrating incredible surrealistic images in addition to crafting his insanely appealing sculpture work.

Implications - Consumers are fascinated by whimsical art creations because they serve as visual distractions from people's everyday lives. Consumers appreciate this because they use the diversion as a coping mechanism for everyday stresses. Corporations may consider the use of whimsical imagery in their media campaigns since its popularity with consumers is always high. Stats for Plaything Letter Sculptures Trending: Older & Chilly
Research: 3,983 clicks in 247 w
Interest: 4 minutes
Concept: Toyphabet
Related: 104 examples / 80 photos
Segment: Males, 12-55
Comparison Set: 38 similar articles, including: international alphabet branding, eco-loving letter designs, and literal letter illustrations.