Plaything Letter Sculptures
Toyphabet is the work of Viktor Koen, an award-winning and critically acclaimed artist. He's a man of many talents as he's perfectly capable of illustrating incredible surrealistic images in addition to crafting his insanely appealing sculpture work.
Implications - Consumers are fascinated by whimsical art creations because they serve as visual distractions from people's everyday lives. Consumers appreciate this because they use the diversion as a coping mechanism for everyday stresses. Corporations may consider the use of whimsical imagery in their media campaigns since its popularity with consumers is always high.