Looks like tweets are worth a lot of money these days. According to Toyotathon Shareathon, a new social media campaign, a single Toyota tweet is valued at $500.
Those who purchase a new Toyota by January 3rd 2011 will be rewarded with a $500 debit card for tweeting about it with this phrase: "If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon." The e-marketing strategy is to get online users who may simply be considering purchasing a Toyota to spread the word, even if they don’t end up purchasing one. With a cash reward like that, the Toyotathon Shareathon will surely cause some buzz in the social space.
Stats for Valuable Marketing Tweets
Trending: Older & Chilly
Research: 1,649 clicks in 284 w
Interest: 2.5 minutes
Concept: Toyotathon Shareathon
Related: 51 examples / 39 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: tweeting for air fare, selling real-time trends, and social media shopping ads.
Selling Real-Time Trends
Tweeting for Air Fare
Social Media Shopping Ads
Holiday Sales Apps
Viral Vacation Contests