The Toyota Zelas Inhales Life at the Pump

By: Kamal Musharbash - Published: Dec 29, 2010 • References: toyota & ibelieveinadv
International advertising agency Y&R in Peru released a campaign for the new Toyota Zelas under the slogan "Breathless." The very simple yet effective approach to the advertisement showcases the vehicle at the pump with an interesting comical twist. The pipe is actually being used by the driver as opposed to the vehicle to promote the cleanliness of the air it takes and emits.

Vehicles running on oxygen are trending to become the next line of eco-friendly machines that are hoping lessen the world's carbon footprint. Check out the Toyota Zelas in the featured gallery to get a feel for this intriguing ad. Stats for Breathing Auto Ads Trending: Older & Mild
Research: 1,700 clicks in 282 w
Interest: 4 minutes
Concept: Toyota Zelas
Related: 86 examples / 66 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: suburban stretch limos, 40 tip top toyotas, and 15 toyota tales.