This Toyota Super Bowl commercial marks another over the top ad that was shot in preparation for the biggest sporting event in the world.
Super Bowl Sunday always produces some magic, but this ad takes things a step further by providing us with a genie. The commercial, which stars Kaley Cuoco, shows a family walking into their house after getting out of their Toyota RAV4. Before they reach the house, a genie appears to grant them each one wish. As each family member announces their wish, the family is whisked from place to place.
The concept of this commercial is to make it seem like the Toyota RAV4 can and will take you anywhere. It also plays into the fantasy of buying a car that will change your life. While over the top to say the least, this commercial will probably convince more than a few people that the RAV4 is perfect for their adventurous lifestyle.
Stats for Fantasy-Granting Auto Ads
Trending: Older & Mild
Research: 426 clicks in 170 w
Interest: > 3 minutes
Concept: Toyota Super Bowl Commercial
Related: 109 examples / 84 photos
Segment: Neutral, 18-55+
Comparison Set: 40 similar articles, including: alien invasion phone commercials, personified chocolate commercials, and intimate coffee commercials.
Fantasy-Granting Auto Ads
More Stats +/-
Personified Chocolate Commercials
Alien Invasion Phone Commercials
Intimate Coffee Commercials
Fast Food Forgiveness Commercials
Talking Blister Commercials