Rockstar

The Toyota Prius Flower Billboard is Pretty and Makes a Statement

By: Robyn Currie - Published:   Updated: Jul 20 2011 • References: latimesblogs.latimes & notcot.org
Leave it to a green car manufacturer to create an entirely green ad for the vehicle. The Toyota Prius Flower Billboard is completely made out of flowers or other growing, live plants.

Following it tag line of “Harmony between man, nature and machine,” these ads grace various California highways, and depict a Pirus sitting atop of a hill. The Toyota Prius Flower Billboard is an innovative way to push an eco-friendly product.

Implications - For a company whose main hook is the fact that it's the first stylish and effective car that is considerably more environmentally friendly than others on the road, a commercial like this is a trump card.

Stats for Green Car Ads Trending: Older & Mild
Traction: 6,469 clicks in 262 w
Interest: 4 minutes
Concept: Green Car Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: solar power for mainstream cars, toyota prius campaign, and pimped custom hybrids.