Talented

Personal Mobility Vehicle Fits Like a Glove

By: Nisara - Published:   Updated: Apr 21 2011 • References: toyota
The Toyota PM (Personal Mobility) as a sleek new vehicle that “fits like a glove." There will be no barrier between vehicle and driver anymore. The car is changing the way we travel in our individual vehicles.

Implications - The Toyota PM was created to instill a "feeling of unity" between the driver and the vehicle. Since a lot of people are in their vehicles a lot, it is nice to have one specially made to fit the driver's absolute needs and comfort. The car also features a unique communication program that lets its passengers communicate with others in the same type of vehicle. Toyota wanted drivers to feel like they were "hanging out together," even though they are in separate vehicles.

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Traction: 3,448 clicks in 405 w
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Concept: Toyota PM
Related: 53 examples / 41 photos
Segment: Males, 18-55
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