Box of Awesome helps new businesses reach their target audience

By: Laura Stackhouse - Published: • References: boxofawesome & techcrunch
With more and more toy businesses coming on to the market, one company is solving the problem of how to get companies noticed by their key demographic.

Box of Awesome is a subscription based service with a key difference: It's free for the subscriber!

Aimed at the hard-to-reach child and teenage markets, Box of Awesome has been compared to the likes of Birchbox. But instead of including cosmetics and beauty products, Box of Awesome is stuffed full of sweets, games, music, books and all sorts of things that a child will be excited to get through their postbox.

With this subscription service brands are given the opportunity to show off their products in the hope that more brand awareness and interest from their audience will lead to more sales for the company.

Implications - Brand awareness is now becoming more important to a business success. How else can consumers be made aware of new products on the market? Stats for Unique Toy Subscription Service Trending: Older & Chilly
Traction: 152 w
Interest: > 3 minutes
Concept: Toy Subscription Service
Related: 56 examples / 43 photos
Segment: Neutral, 12-18
Comparison Set: 20 similar articles, including: toy-resurrecting apps, video game evolution charts, and eco-friendly toy subscriptions.