Disney/Pixar has bought the very first "Promoted" trending topic with their 'Toy Story 3' Twitter trending topic ad. If you are an avid user of the micro-blogging website, you would have noticed a change in the United States' trending topics in the toolbar on the right hand side.
Along with the usual ten topics, there is an 11th, 'Toy Story 3,' and beside it there is an yellow icon that reads "Promoted." If you scroll over it, the icon reads "Promoted by Disney/Pixar."
Stats for Selling Real-Time Trends
Trending: Older & Average
Research: 4,545 clicks in 309 w
Interest: 4 minutes
Concept: Toy Story 3 Twitter
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: viral video spoofvertising, digitized magazine editions, and iconic doll cribs.
Selling Real-Time Trends
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