The Toy Box Campaign Transforms Packaging into Playthings

By: Alexander Lam - Published: • References: creativecriminals
A campaign by Ecuadorian ad agency Maruri Grey called Toy Box was built to help the environment through packaging design. Built for appliance manufacturer Mabe, the campaign redesigned boxes to help give them a second life. Instead of the traditional printing, Mabe boxes were created with designs on them that let kids turn them into toys.

Stencils and instructions were printed on the packaging in order to turn large boxes in toys. Boxes could be transformed into wonderful props for kids to play and imagine with. Maruri Grey developed castles, cars or rockets that could be made with some cutting.

Since Mabe is one of the largest Latin American appliance manufacturers, Making boxes reusable is sure to have a large impact on landfills in the short term.