Famed fashion photographer Mario Testino recently shot Joan Smalls for this social media project dubbed the Towel Series. The Peruvian photographer combines his skill in editorial photoshoots with behind the scenes looks in this exclusive yet liberating Instagram series. Joan Smalls marks the 38th image, with her hair up in a towel turban and posing for her portrait in a fluffy white bathrobe.
The Towel Series began with Kate Moss and has grown to include Miranda Kerr and Kate Upton, as well as recent additions like Fei Fei Sun and Edie Campbell. Each model is dressed down like Joan Smalls and many of the pictures are in black and white, also like the Puerto Rican stunner.
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Trending: Older & Warm
Research: 3,879 clicks in 91 w
Interest: 3.3 minutes
Concept: Towel Series
Related: 87 examples / 67 photos
Segment: Females, 12-35
Comparison Set: 32 similar articles, including: pantless footwear ads, supermodel matrimony moments, and sensually risque photoshoots.
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