'Tous Donateurs' Donates to Charity for Every Commerical Watched

By: Michael Hines - Published: Jan 23, 2012 • References: tousdonateurs & springwise
Here's hoping that one day all online ads are as charitable as the ones found on Tous Donateurs. Tous Donateurs is a French website that lets users "donate" to charity by watching 30-second advertisements. The site is easy to use and makes donating to charity easy and cost-free.

Users of Tous Donateurs begin by registering with the site for free and selecting a charity of their choice. They then watch 30 second advertisements and must answer one question about each ad after it's finished. After answering the question the ad's sponsor will donate 1 Euro to the user's charity of choice.

Times are tough and money is tight the world over. Tous Donateurs "donating without donating" model is perfect for today's economic climate. The site is currently French-only, but hopefully it will experience success and come to other countries. Stats for Charitable Ad Streaming Sites Trending: Older & Chilly
Research: 800 clicks in 226 w
Interest: 1 minutes
Concept: Tous Donateurs
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: charitable bike chain branding, creative agencies for good, and luxuriously packaged prophylactics.