
BMW Showrooms Get High Tech 2,833 Views - Click for Larger Image
In South Korea, BMW is using touch screen displays to enhance the sales process. A sales associate can quickly highligh vehicle features, play videos, and even help you customize your ride. Expect technology like this to transform your car in-store buying experience.
Powered by software made by Innotive, these touch-screen information displays allow a sales consultant to point out design features and even call up comparisons to competitive models. It's kind of like having the company's build-a-car websites open and active, but at a much higher level of interaction. And with the ability to telestrate and customize a sales pitch to the individual, it should be the ultimate selling machine for these ultimate driving machines.
(autoblog)
References: autoblog, techeblog
1 Comment: on Touchscreens for Salespeople
|