Since children are becoming more and more exposed to technology, products like Totoya Creatures are a great way to maintain their innocence while also teaching them the ins and outs of such devices. In this case, Totoya Creatures is a fluffy cover for iPhones and iPads, turning them into cuddly toys that are uniquely interactive.
Developed by creative agency Carnation Group, Totoya Creatures is essentially a hybrid toy that offers a range of interactive educational entertainment. Kids can use the touchscreen face to play games while also using the toy as a pillow. Gergo Csikos of Carnation Group says, "As the iPad is safely protected 'in the belly of the beast,' kids can throw and punch the creature and not only will it withstand the ordeal but it will communicate its feelings. The more interaction, the more fun."
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Concept: Totoya Creatures
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Segment: Neutral, 4-18
Comparison Set: 33 similar articles, including: personalized pop culture playables, adorable beast lighting, and 45 kid-friendly gadgets.
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