Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, colorful and funny.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
Everyday Problem Lotto Ads
1,825 clicks in 57 w
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