There's a big misconception that only hot water can properly clean your clothes, but this Total Cold Wash advertisement proves this completely wrong.
Set in a below-zero climate with penguins doing their laundry, this ad sends its message in an adorable way that makes it hard to resist smiling at. The two penguins in front wash their clothes in a hole cut through the ice - obviously the water is colder than what most households would be used to, but these penguins seem to have perfectly clean clothes despite the cooler temps. A lone penguin in the back peers over their shoulders skeptically. The advertisement was done by Advico Young & Rubicam in Zurich, Switzerland.
Cute and not what I would expected to see from a laundry detergent company, this Total Cold Wash ad has definitely made me believe in the power of cold water.
Stats for Laundry-Doing Penguin Ads
Trending: Older & Warm
Research: 3,576 clicks in 155 w
Interest: 1.3 minutes
Concept: Total Cold Wash
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: time-lapsed iconic figure ads, collaged cosmetic campaigns, and fresh processed food ads.
Laundry-Doing Penguin Ads
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