Toss this disc and track its movement on the internet. Visit www.tossntrack.com to track how far it goes when others pick it up and toss it further along its journey. The built-in compass keeps it moving in the right direction. The unique tracking number marked on the disc allows you to record and monitor wherever this disc travels. How far will it travel? Where will it travel to? Hmmmmm.
Implications - The recent economic recession has caused consumers to be very wary about the loss of their prized possessions and other products. Therefore, products like this trackable frisbee successfully play upon the consumer fear of losing a product, in fear of having to spend the money to purchase a new one.
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Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: poignant neon signs, anti-theft travel packs, and boosted hybrid vehicles.
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