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Robot Cellphone

Toshiba Softbank 815T

— March 1, 2008 — Tech
The new Toshiba Softbank 815T PB is a robot/cellphone hybrid made for a Japanese TV show called Ketai Sousakan 7 that transforms into a robot and back to a cell phone just like the robots in the Transformer movie. If you look at the pictures of the gadgets, you will see partially articulated robot-like faces and the phones even come with built-in Transformer-themed games. The hybrids come in silver and black with a QVGA screen and a 3.2 megapixels camera and right now the presumed plans are for the phones to be sold only in Japan. The grand release of the robot cellphones is scheduled for April of this year.

Trend Themes
1. Robot-phone Integration - There is a potential for innovation in integrating robotic features into smartphones, creating new functionality and user experiences.
2. Entertainment-mobile Crossover - The crossover between entertainment (such as movies or TV shows) and mobile devices presents a significant opportunity for new product development and marketing.
3. Customized Mobile Devices - The availability of hybrid devices such as the robot-cellphone can lead to a trend of more customized and personalized mobile devices that cater to niche interests and preferences.
Industry Implications
1. Mobile Devices - The mobile device industry could benefit from the integration of robotic features or entertainment crossovers, leading to new markets and revenue streams.
2. Entertainment - The entertainment industry can leverage the popularity and novelty of hybrid devices, such as the robot-cellphone, to create new product tie-ins and promotions.
3. Robotics - The robotics industry can explore opportunities for collaboration with mobile device manufacturers or entertainment companies, to create new products that merge the two fields in innovative ways.
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