Compromising Celebrity Mash-Ups
Jack Nicholson isn’t the only celebrity to be featured in these compromising illustrations by Tos Kostermans. Check out Scarlet Johansson, Zach Galifianakis, Heath Ledger as the Joker, Daniel Craig, and even George Bush in this collection of photo realistic paintings entitled ‘Bold and Beautiful.’
Implications - Pop culture references resonate with consumers as it's accessible by people from different social and economic classes. Corporations looking to reach broad audiences may utilize pop culture references in advertising campaigns to both reach out to consumers as well as to unify their existing customer base.