Tory Burch Bracelets Collaborated with Fitbit Flex to Make Fashion Tech

By: Emilie Picillo - Published: Jul 15, 2014 • References: mashable and mashable
Designer Tory Burch officially launched her high-end Tory Burch bracelet collection for the Fitbit Flex on Tuesday, bringing a stylish refresh to the unattractive fitness tracker design market.

While fitness trackers become increasingly popular, their bands have developed a reputation for having a cheap, rubbery look. To make the technology nighttime ready and more like jewelry than something you'd wear to the gym, Tory Burch worked with the company to develop four accessories that house the Fitbit's core, which pops out of the wristband.

The core is where the device houses its sensors that track activity, sleep cycle and so on. The silicone printed bracelets, which come in Tory Burch signature colors, are the parts of the collection most like the Fitbit Flex's existing wristbands.