High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual's fitness. These stylishly wearable fitness bracelets and necklaces are marketed towards women in the hopes that the FitBit items will feel less like fitness trackers and more like conventional pieces of jewelry.
FitBit's recent collaboration with Tory Burch is a great way to get women more excited about wearing fitness trackers. Turning bracelets and necklaces that monitor your steps, heart rate and health into luxury jewelry items allows women the opportunity to incorporate these fitness trackers into their daily outfits as everyday pieces. The line includes pieces such as golden necklaces, neon patterned silicone bracelets and wearable gold arm cuffs that look much more like jewelry than health trackers.
Stats for Fashionable Tech Jewelry
Trending: Older & Buzzing
Research: 14,808 clicks in 85 w
Interest: 1.4 minutes
Concept: Tory Burch
Related: 70 examples / 54 photos
Segment: Females, 12-55
Comparison Set: 26 similar articles, including: disguised hi-tech watches, smartphone-connected jewelry, and chic hi-tech jewelry.
Fashionable Tech Jewelry
More Stats +/-
Disguised Hi-Tech Watches
Chic Hi-Tech Jewelry
Wearable Wrist Payments