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Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets

By: Misel Saban - Published: • References: mashable & mashable
High-fashion designer Tory Burch recently teamed up with wearable tech brand FitBit to create a line of chic jewelry pieces that can track an individual's fitness. These stylishly wearable fitness bracelets and necklaces are marketed towards women in the hopes that the FitBit items will feel less like fitness trackers and more like conventional pieces of jewelry.

FitBit's recent collaboration with Tory Burch is a great way to get women more excited about wearing fitness trackers. Turning bracelets and necklaces that monitor your steps, heart rate and health into luxury jewelry items allows women the opportunity to incorporate these fitness trackers into their daily outfits as everyday pieces. The line includes pieces such as golden necklaces, neon patterned silicone bracelets and wearable gold arm cuffs that look much more like jewelry than health trackers. Stats for Fashionable Tech Jewelry Trending: This Month & Warm
Traction: 606 clicks in 1 w
Interest: 2.1 minutes
Concept: Tory Burch
Related: 77 examples / 59 photos
Segment: Females, 12-55
Comparison Set: 28 similar articles, including: chic hi-tech jewelry, smartphone-connected jewelry, and disguised hi-tech watches.