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Sustainable Regional Wines

Torre Zambra's DOC Montepulciano d’Abruzzo is Inspired by Nature

— December 9, 2022 — Lifestyle
Italy's Abruzzo region is known for its high-quality wine production, thanks to a climate that creates the ideal conditions for grapes to grow. Abruzzo is divided into a mountainous inland region and a coastal area with hills, with Montepulciano, one of the world's most renowned Italian red wines manufactured there.

Abruzzo's Torre Zambra is a sustainable winery known for its DOC Montepulciano d’Abruzzo blend. The winery is surrounded by the hills of Villamagna, with the region's microclimate, proximity to the sea and mountains making it the perfect spot to create red wines with long aging potential. It is also surrounded by clay soils that are rich in nutrients, resulting in a complex and aromatic flavor experience.

Torre Zambra believes in the "philosophy of spontaneous fermentation" where "careful agronomic operations make it possible to ensure a generous amount of “native yeasts” to reach the cellar, where they engage in a natural transformation process." This process creates a unique aroma that varies from bottle to bottle, with each wine harvest relying on nature itself.

Torre Zambra's DOC Montepulciano d’Abruzzo wine is classified as 100% Montepulciano d’Abruzzo, is harvested every year in the early weeks of October, and is aged in concrete vats for 12 months and in bottles for 3 months. An easy-drinking yet complex wine, the DOC Montepulciano d’Abruzzo is rich in perfume-like aromas which are a direct result of Torre Zambra's surrounding landscape.
Trend Themes
1. Sustainable Winemaking - Torre Zambra's use of spontaneous fermentation and agronomic operations highlights the trend towards sustainable winemaking practices.
2. Microclimate Influence - The use of microclimates to influence grape growth and wine production is a trend seen in the wine industry, as seen in Torre Zambra's use of the sea and mountains.
3. Personalized Aroma Experience - Torre Zambra's use of spontaneous fermentation and reliance on nature results in a unique aroma that varies from bottle to bottle, highlighting the trend towards personalized and unique customer experiences.
Industry Implications
1. Wine Production - Torre Zambra's sustainable winemaking practices and use of microclimates highlights opportunities for disruptive innovation in the wine production industry.
2. Agriculture - The use of agronomic operations and reliance on nature in Torre Zambra's winemaking process represents opportunities for disruptive innovation in sustainable agriculture.
3. Hospitality - The trend towards personalized and unique customer experiences in the wine industry could lead to disruptive innovation opportunities in the hospitality industry, particularly in wine tastings and vineyard tours.
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