Jeremy Gutsche was featured in the Toronto Star in a piece on hand-crafted and hacked home decor. Since the recession, conventional luxury has lost its luster in favor of reclaimed and vintage goods that have been given a facelift from homeowners.
Below, read an excerpt from the Jeremy Gutsche Toronto Star piece on home decor.
Reclaimed, vintage decor trumps ‘pretentious’ luxury
by Vicky Sanderson
Several factors are driving a shift toward hand-crafted, home-made or "hacked," says Gutsche. One is the "commoditization" of luxury goods that’s happened over the past few years, which saw high-status items, such as flat-screen televisions, move into the mass market. That caused conventional luxury to lose its lustre, while the recession and some of the excesses that preceded it diminished the cachet of the bling-laden offerings on display a few years ago.
"That was when you had to go über-luxury to stand out, with things like a diamond-encrusted chair, or a jewelled gear-shift knob. Those would be considered pretentious now," explains Gutsche.
Read the rest of the Toronto Star article here.
Stats for Toronto Star: Jeremy Gutsche on Home Decor Trends
Trending: Older & Mild
Research: 2,001 clicks in 319 w
Interest: 4 minutes
Concept: Toronto Star Jeremy Gutsche Home Decor
Related: 51 examples / 39 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: fantasy character cocktails, charitable donation apps, and rainfall-igniting drones.
Toronto Star: Jeremy Gutsche on Home Decor Trends
More Stats +/-
Charitable Donation Apps
Fantasy Character Cocktails
Powdered Coconut Creamers
Feminist Youth Conferences