The Toronto Crime Stoppers campaign may be pretty straightforward, but its execution is so on point that it stands out nonetheless. It depicts the need for witnesses to unlawful acts such as robberies as well as arms and drug dealings to speak up in order for justice to be upheld. The images show innocent bystanders in the background, their identities covered by the crime in progression, which illustrates the tag line, "You stay anonymous. Crime doesn't."
Created by DDB, an ad agency naturally based in Toronto, Canada, the Toronto Crime Stoppers campaign was art directed by Pete Ross with creative direction by Todd Mackie and Denise Rossetto. The dark alleyway shots were photographed by Frank Hoedl. These images bring to mind what can happen afterwards if the crimes are not reported.
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