The Toronto Crime Stoppers campaign may be pretty straightforward, but its execution is so on point that it stands out nonetheless. It depicts the need for witnesses to unlawful acts such as robberies as well as arms and drug dealings to speak up in order for justice to be upheld. The images show innocent bystanders in the background, their identities covered by the crime in progression, which illustrates the tag line, "You stay anonymous. Crime doesn't."
Created by DDB, an ad agency naturally based in Toronto, Canada, the Toronto Crime Stoppers campaign was art directed by Pete Ross with creative direction by Todd Mackie and Denise Rossetto. The dark alleyway shots were photographed by Frank Hoedl. These images bring to mind what can happen afterwards if the crimes are not reported.
Stats for Wrongdoing Witness Ads
Trending: Older & Chilly
Research: 573 clicks in 166 w
Interest: 0.8 minutes
Concept: Toronto Crime Stoppers Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: faux fashion line ads, dramatically artistic hair ads, and celebrity-mimicking kid ads.
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