Zara's Spring and Summer Lookbook Boasts Botanical Imagery

By: Jana Pijak - Sep 25, 2014
References: trendland & trendland
Iconic fashion photographer Patrick Demarchelier captures fast fashion retailer Zara's tropical catalog for the Spring and Summer season. The shop's printed range of dresses, separates and statement tees is lensed against a botanical backdrop that is fresh and vacation-ready. These vivid vignettes are matched with the collection's leafy and dynamic prints, a staple of the retailer's Spring and Summer range.

Inspired by luxe runway styles, Zara's tropical catalog celebrates the look of couture for a fraction of the price. The collection's pieces boast clean and modern silhouettes that are accented with color tones and prints that have been reigning a slew of international runways. The retailer's pieces are fun and flirty, making one long for their next vacation and the forgotten days of summer.