Clover Leaf's 'Toppers' is Targeted at Young Urban Professionals

By: Christopher Magsambol - Oct 28, 2015
References: youtube & marketingmag
The newest ad from Clover Leaf features its new product 'Toppers,' an easy-access tuna container that eliminates the arduous process of opening old-fashioned tuna cans. The ad depicts young professionals, many of whom stay late at work who need a quick healthy snack to satiate their hunger.

Toppers come in a microwavable container that only needs 45 seconds to be heated through. Essentially, Toppers transform a popular snack that often took too long to prepare into a portable and convenient option.

Clover Leaf typically targets a far broader demographic, and canned seafood has long been treated as a household pantry item. Marketing for Toppers however is quite different, and targets a very specific consumer -- health-conscious urbanites.