The Latest Topman Campaign Was Lensed by Gosha Rubchinskiy

By: Riley von Niessen - Oct 24, 2016
References: youtube & highsnobiety
Gosha Rubchinskiy, a multi-talented menswear designer from Russia, joined to help with the branding efforts of a new Topman campaign, following one that he had done previously for its summer line this year.

In order to promote its Christman collection, Gosha Rubchinskiy directed a vintage-looking commercial that runs just under a minute long. Throughout, male models who sport the Topman collection are shown in an industrial setting, while the camera constantly swaps between different subjects for a fast-paced visual that engages its viewer as it shows off the apparel.

Included are a number grungy looks, suits, stylish jackets, lace button-ups and much more, making the collection that's presented in the Topman campaign an expansive range that's versatile, affordable and refreshingly original.