Top Secret Online Encyclopedia
According to Sean Dennehy, chief of Intellipedia development for the CIA, the site has 35,000 articles making up some 200,000 pages where government agents, depending on their level of clearance, share and post Top Secret information in a forum style setting.
Implications - Consumers relish in products that are considered exclusive. Many individuals feel that these products are reflective of wealth or of a certain elitist status. Businesses that devote their efforts to creating similar products will see favorable results.