Top PR Trends Edit
2008 in Ukraine

1. Internet blogs. Social networks are real champions in PR services this year in Ukraine. As promises and expectations of both sides - buyers and sellers coincide here, this helps to achieve maximum effect in such a simple form of marketing communications. But first indicators of interactivity counted only the number of banners shown to the potential clients. Then different kind of proto-forums became revolutionary dictators for co-existence with brands online.

2. Mobile content. Development of a new marketing tool - mobile content services triggered a wave of targeted specialists not only abroad but also in Ukraine, where the technology introduced by mobile operators go far ahead the market needs for several years, first, by level of development, second, by credibility to such sources of information like mobile phones. However, mobile content services raise up in geometric progression the target audience of innovators.

3. National info-share. Ukranian people aspired to share information with each other using international and national copies of most interesting social resources, we can watch this kind of information flow that use companies, choosing the most convenient way to inform their potential audience woth music, video and texts. Thus, we have seen the version of mates.com and odnoklassniki.ru, youtube.com and rutube.ru (video), and soon we will wait for ukranian copies of last.fm, slideshare.net, mindmeaister.com and more other.