Naked skin and lots of it - but not necessarily the sort of skin you might expect to find at that Parisian purveyor of luxury luggage and handbags, Louis Vuitton.
The world has become accustomed to Vuitton's initial-branded signature luggage, but this time, the naked skin is Art, with a capital A.
For Louis Vuitton's recently opened emporium in Paris is now not just a consumer temple but, from Thursday, boasts a chic art gallery on the seventh floor that will be open to the public.
The Espace Louis Vuitton is a separate space for contemporary art and culture
Top Paris stores embrace art chic
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