Etain Wilday studied apparel design at the Art Institute of Portland. Inspired by theater, the pieces featured in the gallery are part Oliver Twist, part Mad Hatter. Top hat fashion is always going to be dramatic; no one mundane wears a top hat.
Wilday seeks to bring some of the "whimsy" of theater to the world of fashion. Top hat fashion is a good start to that. Check out his portfolio for more.
Implications - The rise in popularity of theatrical fashion demonstrates the importance of this niche market in the fashion industry as a way to counteract the unwavering prominence of simple, understated fashions in recent years. Businesses can benefit by providing customers with unique and unconventional products that are still visually appealing.
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Concept: Top Hat Fashion
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Segment: Females, 18-35
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